DJ Khaled: How Snapchat is Used to Spread the Major Key

If you have heard phrases like "major key", "another one," or "bless up" in the last year, you can blame DJ Khaled for that.

DJ Khaled to me is synonymous with Snapchat. While he does make music, he's become big and known for the keys to success that he shares with us lowly folk through means of Snapchat. These major keys have made him more famous than he was before, especially with youth.

DJ Khaled uses Snapchat for a number of things. For one, he uses it to spread positive messages to his viewers, telling them that life is amazing and something we should feel grateful for as a way of trying to inspire us. While it's kind of cheesy and often laughed at, I actually think it's a pretty great thing. The world we live in is filled with hate and gossip, and often times there's not a whole lot of people trying to build you up.

Secondly, he uses it to spread advice to his fans. Whether it's to have a lot of pillows or to use cocoa butter, Khaled tells us all the little things that can help us gain success. Dove soap, cocoa butter, watering your plants, all these things are keys to his success. “Almond milk. Cinnamon Toast Crunch. Major key to success,” DJ Khaled shows us all the things he does that make him successful.

Lastly, DJ Khaled keeps us woke. Lots of his snapchats tell us about "they". "They" represents those who want to keep us down, who make sure we don't have success, who make sure we don't get the things we truly want in life. "They" don't want us to eat breakfast. "They" don't want us to jetski. "They" is the force that stops us from doing the things we want in life. DJ Khaled is the one fighting against "they" as he has surpassed them. 

In short, DJ Khaled uses media to spread the messages he so wants us to absorb and show us how we can have the same luxuries that he does.